PPC (Pay-Per-Click)

Running ads is easy. Running ads that generate pipeline without burning through budget is different. That’s what we help you with.

We run Paid That Actually Pays Off.

Are you running paid ads that technically work but could be working significantly better? The targeting is broad, the copy is generic, the landing page has not been touched in months, and nobody really knows which campaigns are actually driving demos versus just clicks.

Paid acquisition is not going away. But the companies that scale on it without watching margins disappear are the ones running it with real strategy behind every decision.

Spokket manages your paid campaigns with one goal: more qualified demos for less spend, so the budget you already have goes further and the ceiling on what paid can do for your pipeline moves higher.

What this service includes

Campaign Strategy

We build the full campaign structure around your buyers, your goals, and your budget before a single ad goes live.

Ad Copywriting

We write ads that speak directly to the person you are trying to reach, not generic copy that blends into every other ad in the feed.

Audience Targeting

We find and refine the audiences most likely to convert into demo requests, and cut the ones that are burning budget without producing pipeline.

Bid Management

We manage bids actively so you are not overpaying for traffic that does not convert or underbidding on the placements that actually matter.

Landing Page Alignment

We make sure what you are promising in the ad matches what the visitor finds when they get there.

Reporting

Every month you see spend, clicks, conversions, cost per demo request, and what we are adjusting.

What you can expect from this service

Here’s exactly what working together looks like.

01
The Audit Starts

We start by going through your existing campaigns, what is running, what it is costing, what it is producing, and where the biggest gaps are between spend and results. If you are not running paid yet, we start fresh.

02
Your Ad Strategy Comes in Shape

We put together a full campaign strategy, platforms, audiences, ad formats, budget allocation, and the logic behind every decision. You know exactly what we are building before we spend a dollar.

03
We Launch the Campaign

Campaigns go live with proper tracking in place so every click, conversion, and demo request is attributed correctly from day one.

04
Optimization Runs in the Back

We review performance consistently and make adjustments, bids, audiences, copy, landing pages, based on what the data is actually showing.

05
You're Always Updated

Every month you get a clear picture of spend, results, and what we are doing next. If something is not working the way we expected, we tell you directly and explain what we are changing.

Schedule A Strategy Call

Your Paid Budget Should Get You Demos, Not Just clicks.

It’s never too late to get control over your ad budget. Let’s see how we can create campaigns that compound the pipeline. 

Frequently Asked Questions (FAQs)

Got a question? See if any of these answer it. Or else, reach out to us and we’ll guide you through everything.

Which platforms do you run ads on?

Primarily Google and LinkedIn for B2B SaaS, since those are where your buyers are most likely to be when they are actively researching. We recommend platforms based on where your specific audience actually spends time, not where it is easiest to run ads.

How much budget do we need to get started?

There is no universal answer because it depends on your market, your goals, and your current CAC. We talk through budget on the strategy call and give you an honest recommendation based on what we think will actually move the needle for your specific situation.

How long before we see results from paid?

Paid moves faster than organic. You can expect to see meaningful data within the first four to six weeks, enough to know what is working and what needs adjusting. Full optimization takes two to three months as we learn what your audience responds to.

Do you handle creative as well as copy?

We handle ad copywriting as part of the service. For visual creative, we work with what you have or advise on what needs to be produced. If you need creative built from scratch, we can talk through what that looks like.

Do you only work with SaaS companies?

Yes, and that is intentional. B2B SaaS is all we focus on, which means we already understand your buyers, your sales motion, and what a conversion actually means for your pipeline before the first call.

How does pricing work?

We work on monthly retainers scoped to your situation. A strategy call is the best way to get a real number rather than a generic range.

Didn't Get Your Answer?

We’re always around the corner to help you with your queries. Book a call and we’ll guide you with everything you need!

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